{"id":29152,"date":"2025-10-20T08:57:46","date_gmt":"2025-10-20T08:57:46","guid":{"rendered":"https:\/\/www.lundaspelen.com\/uncategorized-da\/lundaspelen-byder-verden-velkommen-til-lund\/"},"modified":"2025-12-19T08:21:44","modified_gmt":"2025-12-19T08:21:44","slug":"lundaspelen-byder-verden-velkommen-til-lund","status":"publish","type":"post","link":"https:\/\/www.lundaspelen.com\/da\/nyheder\/lundaspelen-byder-verden-velkommen-til-lund\/","title":{"rendered":"Lundaspelen byder verden velkommen til Lund"},"content":{"rendered":"\n<p><strong>N\u00e5r verdens st\u00f8rste indend\u00f8rs h\u00e5ndboldturnering l\u00f8ber af stablen i december, er Lund fyldt med energi, sp\u00e6nding og gl\u00e6de. Men i \u00e5r venter der noget nyt. Takket v\u00e6re et unikt samarbejde mellem Lundaspelen, Lunds kommune, Lunds handelsstandsforening, Visit Lund og Citysamverkan vil spillere, tr\u00e6nere og bes\u00f8gende opleve endnu mere &#8211; b\u00e5de p\u00e5 og uden for banen.  <\/strong><\/p>\n\n<p>Bag dette initiativ st\u00e5r Hanna Frykman, formand for Lundaspelen, som har brugt de sidste par \u00e5r p\u00e5 at arbejde strategisk med at opbygge st\u00e6rkere b\u00e5nd mellem turneringen og byen.<\/p>\n\n<p><em>&#8220;Vi \u00f8nsker, at alle, der kommer til Lundaspelen, skal f\u00f8le, at de ogs\u00e5 kommer til Lund &#8211; en levende og im\u00f8dekommende by, hvor hele oplevelsen er vigtig,&#8221;<\/em> siger Hanna Frykman.<\/p>\n\n<p>Under mottoet &#8220;Lund welcomes you &#8211; in Lundaspelen&#8221; er interessenter fra hele byen g\u00e5et sammen om et f\u00e6lles m\u00e5l: at skabe en helhedsoplevelse, der forbedrer b\u00e5de begivenheden og Lund selv.<\/p>\n\n<p>Det omfatter en ny citydressing, der vil give bymidten et livligt h\u00e5ndboldinspireret look, koordinerede aktiviteter og s\u00e6rlige tilbud i butikker og restauranter samt en st\u00e6rkere destinationsmarkedsf\u00f8ring, der viser Lund som en stolt v\u00e6rtsby.<\/p>\n\n<p>Sammen med Citysamverkan har Frykman lanceret et nyt samarbejde, som ogs\u00e5 omfatter handelsforeningen, Visit Lund og andre vigtige interessenter i byen.<\/p>\n\n<p><em>&#8220;N\u00e5r byen, virksomhederne og lokalsamfundet arbejder sammen, sker der noget helt s\u00e6rligt. Vi skaber oplevelser, der er til gavn for b\u00e5de bes\u00f8gende og lokale &#8211; og styrker vores f\u00e6lles stolthed over Lund,&#8221;<\/em> siger Frykman.<\/p>\n\n<p>Hvert \u00e5r tiltr\u00e6kker Lundaspelen mere end 26.000 deltagere og tilskuere, hvoraf over 20.000 rejser til Lund som bes\u00f8gende. Tilsammen bruger de omkring tre millioner svenske kroner om dagen under turneringen &#8211; et k\u00e6rkomment boost til den lokale \u00f8konomi. Men for Frykman handler initiativet om meget mere end tal.  <\/p>\n\n<p><em>&#8220;Dette er begyndelsen p\u00e5 en ny tradition &#8211; en tradition, hvor Lundaspelen bliver en oplevelse for hele byen.<\/em> Det <em>handler om at vise Lunds varme, kreativitet og f\u00e6llesskabs\u00e5nd &#8211; og give alle bes\u00f8gende en grund til at vende tilbage,&#8221;<\/em> siger hun.<\/p>\n\n<p>I mere end 45 \u00e5r har Lundaspelen v\u00e6ret med til at s\u00e6tte Lund p\u00e5 landkortet. Med dette nye samarbejde tager turneringen endnu et skridt fremad &#8211; mod en fremtid, hvor Lund byder verden velkommen, og hele byen spiller med. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e5r verdens st\u00f8rste indend\u00f8rs h\u00e5ndboldturnering l\u00f8ber af stablen i december, er Lund fyldt med energi, sp\u00e6nding og gl\u00e6de. Men i \u00e5r venter der noget nyt. Takket v\u00e6re et unikt samarbejde mellem Lundaspelen, Lunds kommune, Lunds handelsstandsforening, Visit Lund og Citysamverkan vil spillere, tr\u00e6nere og bes\u00f8gende opleve endnu mere &#8211; b\u00e5de p\u00e5 og uden for banen. 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